1. Anchor text
Anchor text is the SEO industry term for text hyperlinks or can be referred to as the anchor for the link. Anchor text is the common problems to find the links that lead to other pages, this subject is very helpful to increase the ranks of our blog. It is good to optimize text links internally as long as still relevant and not excessive and this step is considered as a scheme to distribute a link. Best practices we should keep anchor text naturally in every article.
2. Title Tag
Title tags or title tag in the html page is denoted by – TITLE-. The title tag is the title of the page which is viewable on the browser tab in the us or in the title of the search results. The title tag to help search engines and internet users in order to identify the blog page. Best practices for title tags is creating a title that is unique and relevant to each page.
3. Meta Description
A meta description tag html's purpose is to describe a snippet of the article from the blog page or website. Tag description sometimes have no effect on ranking, but can help increase clicks that appear in search results. for this reason it is recommended that meta description must be relevant or fitting the title tag of this practice is called onpage SEO strategy.
4. The SERP
SERP is an abbreviation for Search Engine Results Page. A SERP is the ranking of a website or blog that is dibarisan ahead of the results of the search. Basically this is the search results page. SERP is the term SEO is created due to the abundance of our page is the search page.
5. Keyword or keywords
6. Indexing
Indexing is the process of search engine ' to collect and store data across the web. Search engines will constantly scour the web to find out the web updated and will be added to the database as their information. When search engines do and find the new page then this machine will index, this means a bot robot will add copy to the database, so that it can later retrieve it during a search.
7. Links
There are two types of links that often once we hear talks by SEO expert that is Internal links and external links.
Internal links are links that are among the pages in your website. For example all the links on the navigation bar of our web site is called internal links.
External links are links that come from or go to our website, whether a person has been linking to our Web site or we are with them.
Both of these links are very important, although the links coming to our website this will be seen as a signal of authority. The best practice is to have a link to internal link structure organized and comfortable, so that both users and search engines can easily find our page.
8. Rel = "author"
Google Markup Bouquet, also known as rel = "author" is the tag that is used to connect authors with a Google profile +. This helps to put behind us our website profile, it can help increase click through search engines, promoting ownership of the web or blog can increase the generated pencarain and also as a signal to Google ranking.
9. Rel Canonical
Though not a guarantee but it is a best practice when you have some pages with content very similar or identical.
10. redirect
301 when you delete the page or change the URL, the URL will not be able to change all URLs which are already diindex. So when the user tries to search for a URL that doesn't exist, they receive a 404 error, or ' page not found '. To avoid confusing users and to convey authority ranking of the missing page, please use the 301 redirect. 301 will direct users and search engines from the old URL to the current page to another that we can specify.
These terms provide a general understanding of some of the basics of SEO.
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